Archive for the ‘Uncategorized’ Category
Zimride Mini Documentary
Sunday, January 24th, 2010Xanax or Ridesharing – Both Mitigate Life Stressors
Tuesday, August 4th, 2009
Millions of people each day turn to books, yoga, prescription meds, and other tools to de-stress their lives, but maybe they should rideshare instead. After scouring research into commuting and stress, the paper “Mitigating the Stress of Commuting to Work: Ridesharing and the Interactional Effects of Gender” by Novaco and Sandeen point out that “ridesharing has some stress mitigating effects…” (Novaco 1992) Ridesharers included participants that either commuted via carpool or vanpool.
This report yielded many insights including gender differences and the differences between rideshare drivers, rideshare passengers and solo drivers. There’s some evidence that ridesharers get some great benefits vs. solo car drivers. For example, mean arterial pressure for solo male drivers was 95.9 vs. male rideshare passengers reading of 87.6.
From an employer’s perspective, the job involvement scores were clearly much higher for all ridesharers. See the graph below:

An added bonus to rideshare employees is that they are more accurate in some work tasks. For example, this study conducted a proofreading test and found that both rideshare drivers and passengers were more accurate than solo drivers.
While not all metrics pointed out that rideshare drivers were better off than solo drivers, rideshare passengers seemed to almost always show clear benefits. From now on, I’ve decided that ridesharing is a clear benefit to me and my fellow employees, and I might just volunteer to drive one day to get all the great benefits for 4 other days of the week.
Novaco, R. and Sandeen, B. (1992). Mitigating the Stress of Commuting to Work: Ridesharing and the Interactional Effects of Gender.
Strains, Trains and Automobiles
Wednesday, July 22nd, 2009
When researching my recent post about commute stress, I came across another great finding in the study titled Leave the Driving to Them: Comparing Stress of Car and Train Commuters by Wener, Evans and Luton. This time, instead of college student participants as in the last post, researchers based this study on real commuters in New Jersey. These people traveled for over an hour (average of 75 minutes) via car or train from their homes, in New Jersey to their workplaces, in New York City.
Most interesting was the various factors tested: mood, effort, stress, unpredictability and controllability. The findings are similar to what I had initially thought, that car commuters had statistically significantly more stress, effort and unpredictability than train commuters. Trains just seem so much more pleasant than having to work through traffic when I’m a driver! Furthermore, mood was worse for car commuters than train commuters (Wener, 2006).
This continues to make me think that carpooling may be the best of both worlds – less stress, at least on the passengers and possibly less hassle especially to places where current transportation does not serve constituents well.
From the data, I created this chart that shows the effects:
Wener, R. E. (2006). Leave the Driving to Them: Comparing Stress of Car and Train Commuters. Retrieved from http://www.apta.com/passenger_transport/thisweek/documents/driving_stress.pdf.
Stress of Cars vs. Non-Car Commutes
Monday, July 20th, 2009Everyone’s always on the lookout for which is worse on the human body – driving cars or travelling via another form of transportation. I’ve found a few good studies and one in particular showed the effect of a one-time commute. With comparative groups, including a control, White and Rotton tested cardiovascular effects of a bus, car and control (waiting room) commutes.
The effects were clear – those that drove showed increases in pulse rate and blood pressure. Those that rode via bus showed opposite effects and the commute times were essentially the same (Bus commuters took 20.0 minutes with a standard deviation of 12.97 and Car commuters took 19.4 minutes with a standard deviation of 11.2 minutes). I know I’d rather be a passenger than driving if it saves me from a heart attack!
The graphs below demonstrate the results: (White, 1998)
While some may argue that a 20 minute one-time commute is relatively straight forward compared to daily commutes that are often longer, “2 participants got lost and did not arrive at the posttest[sic] site.” (White, 1998) I hope someone found them.
White, S. M. (1998). Type of Commute, Behavioral Aftereffects, and Cardiovascular Activity: A Field Experiment. Environment and Behavior , 763-780.
Carpool Incentives Exposed
Friday, July 10th, 2009Today, I read an interesting study about incentives. The Carpool Incentive Program Demonstration Project Study, outlines the results of various carpool incentive programs and shows how cash can really induce transportation mode shifts.
One of the most interesting programs was the Los Angeles Rideshare Rewards program, where “The Rideshare Rewards Program provided $2 per day for up to 3 months…in the form of gift certificates to new ridesharers.” This program seemed very successful and results are in the graph below. What was most interesting was the huge mode shift and decent retention rates after the program was finished.
But overall, the full analysis relies upon a previous study, Suburban attitudes toward policies aimed at reducing solo driving, to call out that incentives work better than disincentives. Not so fast though! Within that study it noted its own limitation: “A possible limitation of our approach could be that the stated preferences of solo drivers might not really reflect the actual behavioral change that will take place. However, the social psychology literature indicates there is a strong link between stated intentions and actual behavior…”(Baldassare)
While this may sound like a credible view, I disagree. In other studies where people were surveyed as in this study, many people that indicate willingness to change their behavior do not. For example, after people in one study indicated an interest in carpooling, they were sent carpool matching lists to form carpools. “Up to half of the people who originally indicated an interest in carpooling, indicated in a follow-up survey that they really were not interested in carpooling. The reasons for not carpooling were numerous and probably typical.”(Dueker 689)
Sources:
1. Rogers, Jonathan. Nicholas Ramfos, and Dalvamani Sivasailam. National Capital Region Transportaiton Planning Board (TPB) Commuter Connections Carpool Incentive Demonstration Project Study. January 27, 2009.
2. Dueker, Kenneth, J. Brent O. Bair, and Irwin P. Levin, Ride Sharing: Phsychological Factors. Transportation Engineering Journal, November 1977.
3. Baldassare M. Ryan, Sherry Ryan, and Cheryl Katz. Suburban Attitudes Toward Policies Aimed at Reducing Solo Driving. Transportaion: 25 99-117. 1998.
Does Money Reduce Single Occupancy Vehicle Trips?
Wednesday, July 8th, 2009
TDM programs nationwide focus on modes of transportation, offering alternatives and subsidizing various programs to solve congestion and parking challenges from too many people using their cars alone. I argue that one easy way to curb congestion is simple: Money. Throwing money at the problem can significantly reduce SOVs, and this isn’t just my MBA candidate bias coming through: there’s real proof.
Thanks to the Victoria Transport Policy Institute (VTPI), I learned all about how money changes transportation behavior. If you have time to read all 70 pages in the report www.vtpi.org/elasticities.pdf, go for it. While the report did note that “No single transit elasticity value applies in all situations,” it did find great commonalities.
VTPI discussed several models that “predict the travel impacts of a specific…program…These include the CUTR AVR Model (http://www3.cutr.usf.edu/tdm/download.htm), the Business Benefits Calculator (BBC) (www.commuterchoice.com) and the Commuter Choice Decision Support Tool (www.ops.fhwa.dot.gov/PrimerDSS/index.htm).” Most of these don’t seem that user friendly and the commuterchoice one doesn’t even seem to exist anymore. Either that or it’s painfully difficult to find.
Within this discussion of various models, I found this figure (figure 7) the most useful because it was simple and made sense. If someone pays $160 (1993 dollars) a month, less than 30% of people will drive alone. I sure would change my behavior for $237 a month (2009 dollars per www.dollartimes.com inflation calculator).
Giving money away really seemed to do the trick. “Solo driving declined 17% after parking was cashed out (employees could choose cash instead of subsidized parking), as illustrated in Figure 8.” Also, the report discussed how these impacts “increase over time.”
Just by looking at this figure, it seems like carpooling is a clear winner when it comes to cashing out. That begs the question though, can you combine cashing out with a carpool service and high impact marketing campaign to produce even better results? To my knowledge no such study exists, but from the research I’ve seen so far, I’d place a big bet on that one.
How much does driving really cost me?
Tuesday, June 16th, 2009
I’m on a mission, to find out all there is to know about carpooling. As a Zimride intern, this summer, I’ve already learned amazing TLAs (Three Letter Acronyms) and fun facts about carpooling. In the next few weeks, I’ll be posting about the most interesting tidbits and research that I come across. This way, all you zimriders and TDM professionals will benefit too.
First up – Commuter Calculators. I have to credit the amazing Tessa with giving me advice during my first week about the costs of driving. It seems that cars cost much more than people think. I used to think that Philly Car Share was a bit expensive at $5 an hour + mileage. That was until she broke down all costs of driving a car around. Maintenance, insurance, taxes, gas, parking and depreciation all add up to a lot. But you don’t have to be a math major or even know what the word quantitative means to figure out what this costs. Of course, some of those costs are sunk costs (for all you finance people), but a lot of it isn’t. Commuter calculators can easily help you understand if it’s cheaper to take light rail (I take Caltrain and love it), public transportation, bike, vanpool or carpool.
So, I ventured to a slew of sites to compare them. For each one, I used my commute (60.8 miles round trip) as an example even though I don’t own a car. I used current national gas prices as of June 16, 2009 ($2.674/gal) and estimated other costs and inputs (25 MPG, commuting 5 days a week, $0 in parking). Here’s my ranking and breakdown of various sites that help you calculate the cost of driving:
1. Rideshare SLORTA Driving Cost Calculator
The best of the bunch! Easy to use and nice drop down boxes helped me choose what type of car (I choose compact). It also suggested different MPG (Miles Per Gallon) based on what type of car I chose! As an added bonus, it yields the most specific pollutant breakdown by spelling out how many lbs of carbon monoxide (CO), nitrogen oxide (NOx), and hydrocarbon (HC) pollutants are emitted. The only downsides I see are the insurance and depreciation costs, which seem to be left out entirely.
Daily Commuting Cost: $20.18
Monthly Commuting Cost: $403.61
Annual Commuting Cost: $4843.38
This one was the quickest and easiest of the bunch. Simply pop in roundtrip mileage and monthly parking, and it spits out some number. I thought this one would be totally off base, but it seemed to get an estimate that fell somewhere in the middle.
Daily Commuting Cost: Not Given
Monthly Commuting Cost: $657.72
Annual Commuting Cost: Not Given
3. Denver Regional Council of Governments RideArrangers
I really liked this one. It gave me estimates for the items I didn’t know, depreciation for mile based on how old the car is and estimated oil, maintenance and tires at a reasonable 5¢ per mile. However, it left out insurance, which I could include by adding it into my depreciation cost per mile input. But, my insurance company insists that it cannot quote me a rate based upon mileage. My insurance company only quotes 6-month policies, not mileage based ones – doh!
Daily Commuting Cost: $20.49
Monthly Commuting Cost: $409.74
Annual Commuting Cost: $4916.92
4. University of Virginia Parking & Transportation Commuter Calculator
This one was fairly comprehensive and easy to use, but it did not include insurance or depreciation costs. Also, it adds in Charlottesville personal property taxes, which is great if you live in Virginia, but I don’t.
Daily Commuting Cost: $7.02
Monthly Commuting Cost: $129.87
Annual Commuting Cost: $1684.31
Schoolpool’s got a nice layout, all in the same table, but the font is tiny! Then, there are the results, I was pretty shocked when I saw these. It estimates two big factors, maintenance/taxes and insurance/depreciation at what I thought were pretty high rates, 6.5¢ and 46¢ per mile. As an added bonus, this one gave me CO2 emissions of various car types (Midsize was 881lbs of CO2).
Daily Commuting Cost: Not Given
Monthly Commuting Cost: $768.46
Annual Commuting Cost: $9,221.56
SEPTA may have got the right number of variables in here to make it easy, but also customizable. It asks for 6 different numbers, but suggests all of them. I’m not sure where they get a $1.99 cost for gasoline. Here’s a suggestion, link this metric to the gas rate in Philly. At phillygasprices.com I found the lowest rate was $2.55; I think 56¢ would change the cost of my monthly commute, at least by a bit.
Daily Commuting Cost: Not Given
Monthly Commuting Cost: $640.78
Annual Commuting Cost: Not Given
7. Harvard University Commuter Cost Calculator
It’s hard to really know what the kids at Harvard are doing when it comes to this calculator. If they are shooting for higher is better, they knocked Schoolpool out of the running for highest estimates! For those at Harvard, this one does include cost comparisons to public transportation with Harvard subsidy added in. This engine estimates the costs of gas, oil, maintenance, tires, insurance, taxes, depreciation and finance at 51¢ per mile per AAA. For all the environmentalists, stay away from this one – It estimated that I would emit 15,321lbs of CO2!
Daily Commuting Cost: $39.48
Monthly Commuting Cost: $829.08
Annual Commuting Cost: $9,946.02
8. New Jersey State Calculator
With only 4 numbers to input, 9 new numbers are created and that doesn’t include the matrix of potential savings (20 more numbers). If you don’t like inputting numbers but love data, this is the one for you. Although, it estimates insurance, depreciation, maintenance, etc. at some rate that it doesn’t spell out. Since that number makes up 75% of the total costs, I’d like to know exactly what that stuff is.
Daily Commuting Cost: $23.95
Monthly Commuting Cost: $661.64
Annual Commuting Cost: $7,939.68
9. Metro Area Transit (Omaha, Nebraska)
The estimates might be ok, but it was the most confusing of the bunch. I found it difficult to even understand what my cost was. Instead of one number, it gives a savings table based upon how many days you would ride public transportation.
Daily Commuting Cost: Not Given
Monthly Commuting Cost: $674.18
Annual Commuting Cost: $8,054.20
Summary: There are way too many commuter calculators and none of them are that great! To get the full picture, you would have to track how much your car costs you, add in insurance costs, and use actuarial statistics to know the best estimates for depreciation costs. But, in a pinch, these seem to all hover around similar numbers.
Here’s an average of all the calculators:
Daily Commuting Cost: $28.79
Monthly Commuting Cost: $575.81
Annual Commuting Cost: $6,909.71
Meet the Zimride Team
Tuesday, January 20th, 2009A lot has been going on at Zimride recently. We have moved into a bigger office in downtown Palo Alto, and we have added three new very talented members to our team. Meet the people who are working day in and day out to improve Zimride, and improve your chances of finding a rideshare match.
Nothing is more inspiring to us than hearing your stories about using Zimride. Send your Zimride story to story@zimride.com. We love to hear what you’re up to.
Carpool to the Polls
Wednesday, October 29th, 2008
With record numbers of Americans expected to vote November 4th, we want to make sure that all registered voters can get to their local voting booths and reduce emissions in the process. We partnered with Live Earth to make sure that if people are driving to their polling place, they’ll be driving together. This is the most important election for our global leadership on environmental issues and we’re doing everything we can to promote voting and to demonstrate how every individual can make a difference.
With voter registration deadlines having passed in most states, its time to post your ride to Carpool to the Polls. The easy to use tool will help you join your friends in this historic vote and ensure that everyone is thinking about the environment when they go to polls. So grab your friends, promote democracy and Carpool!
Visit Carpool to the Polls on Facebook.





